When people think of Italy, Rome’s Colosseum and Venice’s canals often steal the spotlight. But beyond these iconic cities lies a treasure trove of charming towns, each offering its own slice of Italian beauty, history, and local flavour—without the overwhelming crowds. If you're ready to explore the lesser-known side of la bella Italia, here are ten must-visit towns you shouldn't overlook.

If you've been daydreaming about your next great escape, it's time to stop scrolling and start packing—Italy should be at the top of your list. From ancient ruins and Renaissance art to rolling vineyards and seaside villages, Italy is more than just a country—it's a full-on experience for the senses. Here's why Italy should be your next destination, plus a smart, stress-free guide to planning your trip.